Twitter recently announced a new monetization program called Twitter Ads Revenue Sharing. This program allows active Twitter users to make money from ads that appear on their tweets and profiles.
The article will discuss how the Twitter Ads Revenue Sharing program works, who is eligible for the program, how to activate the program, and what it means for Twitter. It will also provide some tips for content creators who want to maximize their earnings from the program.
What is Twitter Ads Revenue Sharing?
Twitter Ads Revenue Sharing is a new feature that allows verified users of Twitter Blue to earn money from ads that appear on their tweets and profiles. The program lets users share revenue from ads that are displayed in replies to their content. The program is part of Twitter’s effort to help people earn a living on the platform.
How Does It Work?
The Twitter ads revenue sharing program gives payouts to users who opt for a revenue sharing program. Twitter or “X” now gives a portion of its ad revenue to content creators on the platform. A content creator on Twitter will get a portion of the ads that appear inside their tweets’ threads. As you should know, Twitter now has ads in the home and tweet threads. So, this benefits the creator who has an active fan base that replies to their tweets.
Some content creators of X have already received notices from the platform about how much they have made from the ads revenue program. The amounts have been significant enough that some people have posted their earnings on Twitter. You might have seen other people on Twitter posting their ads revenue. Creators like MKBHD who got US$6,698 in revenue are one of them.
The revenue that content creators have been posting on Twitter is not for a single day but for the past 6 months. Twitter started its ads revenue sharing program in February 2023, so the numbers that creators are sharing reflect their earnings from that time period. They will be paid on a monthly basis onwards. So, if you want to start earning revenue from ads placed on your tweets today, you can activate the program by meeting the eligibility requirements.
Who Is Eligible For Twitter’s Ads Revenue Sharing?
Here are the requirements to become eligible for Twitter’s ads revenue sharing program:
- You have to be subscribed to X Premium, Twitter Blue, or be a Verified Organization.
- You must have at least a streak of 5M organic impressions in 3 months, accumulating to at least 15M impressions on your account.
- Your account must have at least 500 followers.
The Twitter Blue subscription is a monthly subscription service that gives you access to exclusive features, such as ad-free browsing, custom themes, and longer 280-character tweets. If you are not a Twitter Blue subscriber, you can still be eligible for the ads revenue sharing program if you are a verified organization. Verified organizations are those that have been authenticated by Twitter as being authentic and notable.
The organic impressions requirement means that the impressions on your tweets must be from real people who are not following you. This is to prevent people from artificially inflating their impressions in order to qualify for the program.
It’s important to have a large audience that is interested in your content, which is why you need at least 500 followers. This is because the ads revenue sharing program is based on the number of impressions your tweets receive, so you need to have a large enough audience to generate enough impressions to earn a meaningful amount of revenue.
How To Activate The Twitter Ads Revenue Sharing Program
Here are the steps on how to activate the Twitter Ads Revenue Sharing Program:
- Open Twitter on your PC or mobile device.
- Go to Settings.
- Click on Monetization.
- Click on Ads Revenue Sharing.
- Click on Join and setup payouts.
If you are eligible, you will not be able to proceed and you will be a Check back later pop-up. However, if you are, you will proceed to the revenue-sharing page to see your revenue. The next thing is to connect a stripe account to Twitter. However, if you don’t have one, you have to create one.
How To Create A Stripe Account
- Go to the Stripe sign-up page.
- Enter your email address.
- Enter your Full Name.
- Select your Country.
- Create a secured password, then click Create account.
- Verify your email address.
- Fill out your business details.
Once you have completed these steps, your Stripe account will be activated. You can then continue to connect your stripe to your Twitter account.
How To Activate A Stripe Account
- Go to settings.
- Go to the monetization section.
- Create a stripe account.
Once it is set up, you can now receive our revenue in the Stripe account. Also, it is where you will be able to transfer your revenue to your external bank. You should note that there is a withdrawal cap in your account. You cannot withdraw your revenue unless it is at least US$10.
What Does This Mean For Twitter or X
You might think that because they are now sharing portions of ad revenue with content creators, which Twitter used to get the full revenue, they will be at a loss. Well, you are absolutely wrong. Do you remember before Youtube introduced its partner program, how was the platform? Not as active and content filled right? Well, that all changed after the partner program was introduced.
The same thing too will or is happening to Twitter. Where the creators will now be obliged to make or create more content or tweets. So, if you are in the program and are eligible, you will be enticed to create more content so that you can get paid more. Not only that, people who left Twitter or are not active on Twitter will want to start creating content so that they can also get a piece of the ads revenue pie.
Ultimately, this will increase Twitter engagements drastically, and more and more creators will join the platform. If more creators join, more users or content consumers will join the platform too. So, everyone has something to gain, the users, the content creators, and Twitter itself.
Tips For Content Creators To Maximize Earnings From Twitter Ads Revenue Sharing
To be able to maximize your earnings on Twitter, you have to start by building up your engagement. It is only by doing that that you can earn more because more engagement means more people will see your ads. So, here are some tips for you content creators who want to maximize your earnings by increasing your engagement:
- Create high-quality content that people will want to engage with.
- Promote your tweets on other platforms.
- Tweet regularly and consistently but not too regularly, make sure that your viewers never want to skip your tweet because they have seen too many that day.
- Do collabs with other content creators on Twitter.
- Run contests and giveaways.
- Use humor or dark humor, depending on your viewers.
- Stay up-to-date on trends.
- Be consistent with your branding niche.
- Use relevant hashtags.
When you follow these guidelines, you are sure to increase your engagement. So, in no time you will see that your engagement will rise. And the same will happen to your ad earnings too. However, if you feel like you don’t need the Twitter revenue system, and you want to deactivate your Twitter account. Here is how you can Deactivate or Delete Your Twitter Account.